Growth through acquisition of another company is a legitimate strategy that has been with us for a long time. When a privately held acquisition target is found, one of the primary decisions is whether to buy the stock in the company or buy its assets. Outlined below are some of the things that should be considered in making that decision. In either case, it is important to weigh the pros and cons with respect to price, risk, deal complexities, tax implications, licensing, legal consequences, and other considerations.

Buying a business is a challenge even in the best of circumstances and carries risk. Potential buyers should make sure that ample time is allowed for due diligence in the purchase agreement, and that the time is efficiently used to fully investigate the business. There will often be red flags that require extra attention. As with all major purchases, emotion should play no part in the decision-making process.